Aboutus
It was a birthday that started everything:
The actual day of foundation of NOWASTE was the 17.09.2009 – the 8th birthday of Mia. And it was a birthday as it should be.
Lots of guests, beautiful day, delicious stuff from the barbecue, lots of cakes… and, as we witnessed in the evening, lots of waste: plastic cups, paper plates, plastic forks. An entire sack!
Then it dawned on us, we need to act, we need to do it differently.
In a world where oceans “vomit” at the beaches, where hills of rubbish become mid mountains, where human beings become knowingly or unknowingly the greatest threat of the eco system and its balance – there we intended to place our contribution.
We are movers and shakers, thus it was clear to us from the very beginning:
We didn´t want an idealistic approach, we wanted practicable and reasonable solutions.
The motto is: Get away from not biodegradable plastic waste piles, away from squandering resources –
and move towards useful, shapely and interesting products.
It is possible, intelligent and with respect to the future long overdue. And the beginning of the success story of NOWASTE.
With one goal: NO WASTE !

(Deutsch) treecup macht es Dir einfach im Alltag Müll zu vermeiden
(Deutsch) NOWASTE ist seit 12 Jahren Pionier bei nachhaltigen Biokunststoffen
- Mit Hilfe von treecup wurden mehr als 40 Millionen Einwegbecher eingespart.
- Mehr als 500.000 treecups zirkulieren bereits heute in intelligenten Kreislaufsystemen.

Nowaste voices
And to let the product speak for itself, we have displayed a few of our satisfied customers.
The Potsdam Potspresso is issued in the city as a deposit cup and helps us to save many tons of garbage per year
In cooperation with local bakers: the backCUP saves resources in the Höxter district and avoids waste
We as El Rojito launched our project REFILL IT on 1 November 2016, against the flood of disposable cups. The first deposit system for Coffee To Go. Today, our cups are already available in 20 cafés in Hamburg. In search of the right “cup partner”, we found NOWASTE. Attractive cups from renewable resources, smart company – No Waste! We could not have had a better partner.
Maincup – The reusable cup for the city Frankfurt. Available in the deposit system
NOWASTE had the right cup for our idea to make Hannover cleaner: recyclable, hygienic, tasteless and rather stylish. That’s exactly what we needed for Hannoccino – the first reusable cup deposit system for Hanover. At the moment (September 2017) there are almost 80 exchange offices and every day there are more.
Treecup is the sustainable cup solution for our 400 company canteens. As a central element of our reusable system, it offers all the product features we need in professional canteen operation, with all the important certificate and he also looks good. We look forward to further cooperation.
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